TopShop meets Oculus Rift

This year, for the London Fashion Week, Topshop set the bar offering its customers a “front row experience” to its catwalk from its Oxford Circus flagship store. HOW: Topshop in collaboration with Inition, a 3D agency, has adopted the Oculus Rift augmented reality technology to enable customers to experience Topshop’s fashion show taking place at the…