Christmas ads and Emotional Engagement

Christmas is always a good occasion for brands to raise awareness with spots, video on the Internet, articles in magazines, outdoor billboards, events… Starting from November, brands try their best to make people closer with hilarious, tender, emotional advertisements in order to create a benevolent image in the eyes of the consumers and create a…

illy concept store

When it comes to customer experience nothing should be taken for granted if your brand wants to be memorable. To do so, it’s pivotal to understands what your customers’ need, meaning that you need to listen to them through any available touch point. Well, I have spotted