The intimacy of silence

Silence…a word that recalls to my mind the quiet of a night after work, the joy of parents when their kids are in bed, the peace of a snowy mountain, the beauty of a glass of wine in a winter night. Silence for me means also the intimacy of a long lasting relationship when a…

YouTube’s spot the reference campaign

What a better way to say goodbye to 2013 with a video called “YouTube Rewind: What 2013 Say?” that recaps the best and most popular moments of the year? YouTube, the famous video-sharing platform, has had the bright idea of mashing up in a video the most talked about moments of 2013. How? They make fun…

Christmas ads and Emotional Engagement

Christmas is always a good occasion for brands to raise awareness with spots, video on the Internet, articles in magazines, outdoor billboards, events… Starting from November, brands try their best to make people closer with hilarious, tender, emotional advertisements in order to create a benevolent image in the eyes of the consumers and create a…

illy concept store

When it comes to customer experience nothing should be taken for granted if your brand wants to be memorable. To do so, it’s pivotal to understands what your customers’ need, meaning that you need to listen to them through any available touch point. Well, I have spotted