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Facebook ad: thoughts and considerations

Traditional media are still having an impact on our lives, often without us even being aware of it. A recent ad by Facebook conveyed through ATL (Above the Line) channels such as posters and commercials on TV proves, in fact, that traditional media are still influencing our choices. If it’s the first social network to…

Rightmove "Now and Then" campaign

WW1centenary commemorations Rightmove campaign

Marketing is not all about making people smile, but also make them reflect and think. To this end, today, I want to talk about the World War 1 centenary commemoration, an event so heart-felt by British people that brands have shown their partecipation and closeness to it. One of the best example, that left myself…

TopShop meets Oculus Rift

This year, for the London Fashion Week, Topshop set the bar offering its customers a “front row experience” to its catwalk from its Oxford Circus flagship store. HOW: Topshop in collaboration with Inition, a 3D agency, has adopted the Oculus Rift augmented reality technology to enable customers to experience Topshop’s fashion show taking place at the…